What potential issue should be considered when implementing marketing campaigns that account for a significant portion of annual revenue?

When implementing marketing campaigns that contribute significantly to annual revenue, rate limiting is a crucial factor to consider. Rate limiting helps to manage the number of requests a server can handle within a given time frame, preventing it from becoming overwhelmed. This is especially relevant during successful marketing campaigns where a surge in customers is expected. If not managed properly, the increased volume of transactions could lead to performance issues, such as slow response times or downtime, which can frustrate customers and ultimately lead to lost revenue.

By anticipating this demand and planning for adequate infrastructure and capacity, businesses can ensure they provide a smooth and efficient customer experience during peak periods. This proactive approach can enhance customer satisfaction and help retain sales momentum generated by marketing efforts.