What guidance would you NOT provide for responding to and winning disputes?

The choice to aim for a high dispute response rate is not a recommended practice when responding to and winning disputes. While it's important to engage actively in the dispute resolution process, merely focusing on the quantity of responses can lead to inefficiencies and may distract from the quality of individual dispute handling. Each dispute should be managed thoughtfully, prioritizing the submission of clear, relevant evidence rather than aiming for an arbitrary number of responses. Providing clear evidence of purchase, involving customers in the response process, and responding to every dispute are all crucial strategies that help build a strong case and foster positive communication. These approaches demonstrate diligence and can significantly enhance the likelihood of resolving disputes favorably.