What are the first two steps Gaia Fitness needs to take to offer subscriptions on Stripe?

To offer subscriptions on Stripe, the first essential steps involve creating products or services and establishing corresponding pricing models. This is fundamental because, in the context of subscription billing, you need to define what you are offering (the product or service) along with how much you will charge for it (the pricing model).

Stripe's subscription service is built around the idea that customers will subscribe to specific products that have defined prices and plans. Without setting up products and pricing, there would be nothing to charge customers for when they subscribe. This step forms the core of the subscription model, allowing businesses to manage their recurring revenue effectively.

The other choices involve steps that come later in the subscription process. For example, while setting up payment processing is crucial, it typically follows the creation of products and pricing because the payment model will rely on these defined products and their prices. Similarly, creating customer accounts and sending invoices also presupposes that there are products or services to sell and pricing to charge against. Launching marketing campaigns and setting up social media, while important for promoting the subscriptions once they’re ready, is not a prerequisite for offering subscriptions in the Stripe system.