By implementing a specific fraud model improvement, how much can billing address signals enhance fraud detection?

Billing address signals can enhance fraud detection by approximately 11%. This improvement is significant because the billing address associated with a payment method serves as an additional verification point when assessing the legitimacy of a transaction. When an address provided during a purchase matches the address on file with the payment method (like a credit card), it adds a layer of trust to the transaction.

Fraudsters often use stolen credit cards or payment information, which frequently results in discrepancies between the billing address and the address used during the transaction. By integrating billing address signals into the fraud detection model, businesses can more accurately identify potentially fraudulent transactions, leading to this notable enhancement in detection effectiveness.

In contrast, the other percentages represent lower levels of enhancement, indicating that while billing address signals do contribute to fraud detection, the degree of enhancement they provide is maximized at 11%. This underscores the importance of utilizing multiple data points and signals for robust fraud prevention strategies.